Meta Ads Editor
Page, Instagram and partnership ad
Choose which Facebook Page and which Instagram the ads show up on, and upload partnership (collab) ads in bulk.
Quick answer
In the Meta Ads Editor, with one account picked, open Page and Instagram and pick the Page and the Instagram Account. For a partnership, check Partnership ad (collab) and pick the Partner page and the Partner's Instagram. Click Create Ads.
Watch the walkthrough 0:29
Before you start
- The section shows up with one ad account picked.
- It is optional: leaving Keep from ad set, the ads use the ad set Page as always.
- For a partnership, the partner must have approved your account under Creator partnerships, in their Instagram.
Step by step
In this example, we upload the ads through another Page and in partnership with a profile.
- 1
Open Page and Instagram
Pick the account, campaigns and creatives. Click Page and Instagram to open the section.
- 2
Pick the Page and profile
Under Page, pick the ad Page. Under Instagram Account, pick the profile that will show.
- 3
Turn on the partnership, if you want
Check Partnership ad (collab), pick the Partner page and the Partner's Instagram.
- 4
Upload the ads
Click Create Ads.
Ads per Page limit
When the account hits the ads per Page limit, uploading through another Page while keeping the same Instagram is the way out.
How to tell it worked
- In Meta, the ad shows the chosen Page and Instagram in its header.
- In a partnership, both identities show at the top of the ad.
If something goes wrong
| Symptom | Likely cause | What to do |
|---|---|---|
| The Page and Instagram section does not show up | More than one account is picked | Keep only one account checked |
| Meta refused the partnership ad | The partner has not approved your account | Ask them to approve it under Creator partnerships on Instagram |
| The partner Page is the same as the main one | Meta requires different Pages | Pick another partner Page |
Frequently asked questions
In Meta Ads Editor bulk upload, how do I choose which Facebook Page and Instagram account the ad runs on?
In Meta Ads Editor (bulk upload), with ONE ad account selected, open the collapsible Page and Instagram section before uploading. There you choose the Facebook Page and Instagram account the ads will run on, regardless of what is set on the ad set. The list shows the Pages and Instagram accounts in your Business, with the ad account's own at the top. It's optional: if you leave it on Keep from ad set, ads inherit the ad set's Page as usual. Useful for the first ad in a new ad set, or for uploading to a different Page while keeping the same Instagram account.
How do I publish a partnership (collab) ad in Meta Ads Editor?
You can publish in bulk, with both identities in the ad header:
- Open Meta Ads Editor and select the destination campaigns or ad sets.
- In the Page and Instagram section, select Partnership ad (collab).
- Choose the Partner Page and the Partner's Instagram.
- Upload the creatives and click Create ad, as with any upload.
Details:
- The main identity remains the Page and Instagram account you choose under Page and Instagram. The partner is added as a second identity.
- The partner must have approved your account under Creator Partnerships on their Instagram. Without this approval, Meta rejects the creative, and the error appears on the ad.
- If the ad set already has a collab ad, the Editor picks up the partnership automatically when you leave the fields blank.