Duplicate with a new objective

#Before you start

• The original campaign does not change: the new objective applies only to the copy.
• The copy Page and Instagram are the same as the source campaign.
• The Conversion event only lists the events Meta accepts for the new objective: Sales does not show Lead, and Leads does not show Purchase.

#Step by step

In this example, we turn a WhatsApp messages campaign into website sales.

1. 1

   Open Duplicate

   Check the campaign, click Bulk Edit and, in the action bar, Duplicate.

   

2. 2

   Turn on Change objective

   Turn on Change objective/destination. Pick the new objective (here, Sales) and then the destination (here, Website).

   

3. 3

   Fill in what the objective needs

   Each combination asks for its own: for website sales, the page address, the Conversion event and the delivery optimization; the Pixel shows when the account has more than one. Rename the copy so you remember the new objective.

   

4. 4

   Confirm the duplication

   Click the confirm button. The card in the corner follows the copy until the end.

   

#How to tell it worked

• The card in the corner ends in Completed.
• The copy shows in the campaign list with the new name and the chosen objective.
• The copy ad sets optimize for the chosen event.

#If something goes wrong

#Frequently asked questions