Meta Ads Editor
Carousel ad
Combine 2 to 10 images or videos into a single ad, with one card per file, in each ad set you pick.
Quick answer
In the Meta Ads Editor, pick 2 to 10 media files under Creatives, in card order, and turn on Carousel. Click Create Ads: one carousel goes out in each ad set, with the cards in the list order.
Watch the walkthrough 0:26
Before you start
- A carousel takes 2 to 10 media files and can mix images and videos.
- The file list order is the card order: Meta does not reorder them.
- The URL is optional: when empty, the ad inherits the link of the latest ad in the ad set, or the messaging destination in WhatsApp, Messenger and Direct campaigns.
Step by step
In this example, we build a carousel with three dishes from the menu.
- 1
Pick the media in order
Pick the account and campaigns and, under Creatives, select the files. Check the order in the selected files list.
- 2
Turn on Carousel
Turn on Carousel, below the file list. The Edit each ad button now counts one ad per ad set.
- 3
Upload the carousel
Fill in text and website, if you want, and click Create Ads. One carousel goes out in each chosen ad set.
Instagram carousel post
To reuse a carousel already on Instagram, use the Ad with Instagram Link tab: the ad goes out as a carousel in the same order as the post.
How to tell it worked
- The upload panel shows one ad per ad set, in carousel format.
- In Meta, the ad shows one card per media file, in the order you chose.
If something goes wrong
| Symptom | Likely cause | What to do |
|---|---|---|
| The Carousel toggle does not turn on | There are fewer than 2 or more than 10 files, or custom placement is on | Adjust the number of files or turn off Customize by placement |
| The cards came out of order | The files were selected in a different order | Remove the files and pick them again in the right order |
| The carousel went out without a link | The ad set had no ad to inherit the website from | Fill in Website URL before creating |
Frequently asked questions
How does Carousel work in bulk upload?
Turn on the Carousel button just below the Creatives field to group all selected media into a single carousel ad. A carousel requires at least 2 and at most 10 media files, and you can mix images and videos in the cards. The order in which you select the files is kept in the cards: Meta doesn't reorder them. One carousel is created for each combination of selected account, campaign, and ad set. The URL is optional: if you leave it empty, the system inherits the link from the last ad in the ad set, or automatically uses the message destination in WhatsApp, Messenger, and Instagram Direct campaigns.