Upload ads in bulk

To publish ads in bulk:

1. Open Meta Ads Editor in the side menu.
2. Select the ad account and the campaigns that should receive the ads. You can select several campaigns at once, even with different objectives (Ctrl/Cmd + click).
3. Under Select Ad Sets, active ad sets are already selected. Select or clear any you want.
4. Upload the creatives. You can mix images and videos in the same batch.
5. Choose the format: each creative becomes a single ad, or turn on Carousel to group 2 to 10 files into one ad, in the order you selected them.
6. Fill in Primary Text, Headline, and Website URL. If you leave them blank, the Editor copies them from the latest ad in each ad set.
7. Select Active if you want the ad to start running right away, then click Create Ad.

With Publication Queue Mode you don't have to wait for the upload to finish. The batch enters the queue in seconds, and you can select other campaigns and start the next batch.

To change the ad's Page or Instagram account, set it under Page and Instagram. If you leave it untouched, the Editor keeps the Page and Instagram account from the previous ad.

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Open Meta Ads Editor in the side menu to get to the Bulk Publish Ads page. On the Create Ad tab, use the Search Account field to filter and select one or more Ad Accounts (hold Ctrl on Windows or Cmd on Mac to select several), then select one or more Campaigns. If you want, open Select Ad Sets (optional) to choose specific ad sets: by default, active ad sets are already selected. Fill in the optional fields (Ad Name, Ad Complement, Website URL, Headline, Primary Text), choose the files under Creatives (Images or Videos), and set the Ad Status (Paused or Active). Click Create Ads and follow the progress in the list below: each ad appears with a status of Queued, Processing, Published, or Error. Each media file becomes one ad in every selected ad set.

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The editor creates ads for every selected combination: each ad set in each campaign, in each account, receives all the creatives you upload (each media file becomes one ad in every ad set). For example, 3 videos published to 2 ad sets generate 6 ads in total. To select several options, hold Ctrl (Windows) or Cmd (Mac) while clicking. In the results list, each row shows the name of the ad set where the ad was created, so you can see exactly where each one landed. Check the planned total shown in the progress bar before confirming large volumes.

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No. All of these fields are optional. When you leave them blank, the editor inherits the settings from the ads already in the ad set: main text, headline, description, destination URL, call-to-action button, Facebook Page, Instagram profile, UTM parameters and the website event tracking pixel. This works even with ads in the Advantage+ format, which store the link in a different structure. If you fill in the Site URL, it takes priority and replaces the inherited link in all the ads you create. Advantage+ automatic enhancements (image enhancements, text enhancements, etc.) are turned off by default on new ads, so your creative goes out exactly as you uploaded it. Important: inheritance only works if the ad set already has at least one ad. In completely empty ad sets, enter the URL manually if your campaign objective requires it.

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Images in JPG, JPEG, PNG, GIF and WEBP formats and videos in MP4, MOV, AVI, MKV and WEBM are supported. You can upload up to 50 files at a time. Large videos are supported too, including files over 100MB: the system automatically uses optimized chunked upload and Meta's advanced upload, with no size-limit error. Very large videos can take Meta a few minutes to process, and the screen shows the progress of the media upload and ad creation in real time.

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