Frequently asked questions
Automation and AI
91 questions
- Does the AI change budgets overnight?
- Does AI Optimization tell me when it's worth switching from ABO to CBO?
- Does Google AI Optimization affect demographics (gender, age, income)?
- Does AI Optimization work in Google Ads? What does it do there?
- Does AI Optimization suggest creating a Performance Max (PMax) campaign?
- I ran out of AI credits. What appears and what do I do?
- Do Automated Rules and Alerts work with Google Ads?
- How do I schedule campaigns to pause or activate at a specific date and time?
- How do I connect ChatGPT to Ads Editor via MCP?
- How do I connect Claude to Ads Editor via MCP?
- How do I connect Cursor, Windsurf or VS Code to Ads Editor?
- How do I set up AI Optimization?
- How do I create a rule to pause campaigns when the CPA exceeds a certain value?
- How do I create an automated rule for a keyword or bid in Google Ads?
- How do I let Google AI Optimization do the bid adjustment itself?
- How do I undo a bid adjustment that AI Optimization made on Google?
- How do I duplicate, edit, turn off or delete a rule?
- How do I create an AI optimization step by step?
- How do I make a rule apply only to campaigns with a certain name?
- How does increasing or decreasing budget work in a rule?
- How does the Weekly Distribution in percentages work and what do the presets do?
- How does Scale Throughout the Day work (increasing the budget by time of day)?
- How does Horizontal Scaling automatically duplicate campaigns and ad sets?
- How does segment bid adjustment work in Google AI Optimization (age, gender, device, day, audience, and location)?
- How does Auto-Scale by Performance work and what do the Conservative, Moderate and Aggressive presets change?
- How does the campaign objective filter work in Alerts?
- How do automated rules work?
- How do weekly and monthly budgets work? If I fill in both, which one counts?
- How do AI credits work when I have a team?
- How do automatic New Audience tests work?
- How do I generate a token to connect my AI assistant to Ads Editor?
- How do I give a team member access to AI Copilot and MCP?
- How do I pause, resume, or delete an optimization? What happens to my campaigns?
- How do I revoke or deactivate an MCP token?
- How do I see what a rule did? Is there a history?
- How do I use the Ads Editor MCP via Claude, Telegram or Cursor?
- How do I view the execution history of an automated rule?
- How do I see the history of what the AI has done and understand why it made each decision?
- Can I integrate Ads Editor with Gemini? Which AIs work with Ads Editor MCP?
- I created a rule for Cost per Purchase less than X, and it didn't pause ads with no sales. Is it broken?
- How often are the rules checked? Can I choose the frequency?
- How often do alerts check metrics? Why doesn't the same alert fire again right away?
- Can I create a campaign with AI Copilot or MCP?
- Can I replace or create a lead form with AI Copilot or MCP?
- Can I use Ads Editor by voice with Alexa or the iPhone app?
- Can AI Copilot duplicate a campaign into another ad account?
- Can AI Copilot or MCP create rules and alerts in Google Ads?
- Does AI Copilot only answer questions, or can it take actions for me?
- What happens if I put in 0% on a distribution day?
- What is Creative Analysis and where can I find it?
- What is the Remote URL option on the MCP Server page?
- What is AI Optimization and what does it do for my campaigns?
- What is Smart Bid Cap and how to configure it?
- What is AI Copilot and what does it do?
- What is the Ads Editor MCP Server?
- What is the AI Earnings panel and how does it calculate values?
- What does the Ads with bad metrics option do?
- What does the Overview panel at the top of the optimizations page show?
- What are the rule's Schedule options (Continuously, Specific Date and Custom)?
- What are Ads Editor Automated Rules, and what can they do?
- What are Metric Alerts, and how do I create one?
- What does a rule's Calculation Period mean, and what's the difference between the two 7-day periods?
- What do the healthy, attention, and critical counters at the top of the optimization list mean?
- Where do I find AI Copilot and how do I talk to it?
- Where do I receive rule and alert notifications? Do they come by email or WhatsApp?
- Where can I see which tools MCP offers and its usage history?
- What does the AI Copilot page show (account profile, decision history)?
- What is the Maximum CPA (Breakeven) field for and why should I fill it in?
- What do the Minimum results to scale field and the Conditions to Scale do?
- What do the Execution Interval and Daily Execution Limit do in a rule?
- Why did the AI limit my budget growth instead of scaling faster?
- Why isn't Google AI Optimization suggesting a % bid adjustment for my campaign?
- Why won't AI Optimization adjust my Google campaign bid while it is learning?
- Why didn't my budget rule change the budget for an ad set?
- Can I apply the same rule to multiple ad accounts at the same time?
- Can I create an alert per campaign, ad set or ad instead of for the whole account?
- Can I create a rule that only notifies me, without pausing campaigns or changing the budget?
- Can I edit the text that the AI generated in Creative Analysis before sending it to the client?
- What metrics do Alerts monitor, and over what period are they calculated?
- What metrics can I use for a rule's conditions?
- What is the difference between creating an alert for a specific account and leaving it on All accounts?
- What is the difference between choosing specific campaigns and activating Entire Account (Autopilot) mode?
- What is the difference between Fixed and Smart Budget Mode?
- What AI model does AI Copilot use?
- What period does AI Copilot use to analyze my account?
- How many credits does each AI Copilot message use?
- I got a notice that I'm close to my weekly limit. What does the option to exceed the limit when performance is excellent do?
- If I add multiple conditions to the same rule, how do they work together?
- I'm a team member. How do I use AI Copilot and MCP?
- Can a rule reactivate campaigns it paused, or activate paused campaigns?
- Can you pause my campaign, change my budget or take actions on my account here?