AI Copilot is an artificial intelligence assistant inside Ads Editor that works like an experienced traffic manager at your side. You chat with it and ask for whatever you need: analyze an account's performance, understand why cost per result went up, suggest what to scale or pause, create audiences, build reports, recommend optimizations and explain the numbers in plain language. It learns from the account's own history, so its answers reflect your context rather than generic rules. Besides answering, Copilot can take actions for you (such as pausing, activating, duplicating or adjusting the budget), always showing what it is about to do and asking for your confirmation first.