Creative Analysis is in AI Optimization (side menu) and also in Meta Ads, through the Analyze creatives button. It analyzes the account's creatives and returns, for each ad, a verdict in plain language, what the best ones have in common, a comparison with the market, and suggestions on what to test. It also generates hooks (openings), copy, and variations, each with the thumbnail and link of the reference ad.

Go deeper and create ads (optional): based on the analyses you select, the AI builds a strategic study (what your results show and opportunities to test). If you fill in the Business Briefing (product, audience, offer, differentiators, goal) and choose the format (video, image, or mixed), it generates ad suggestions with a hook, a script to record, text, headline, CTA, visual direction, and a test hypothesis. These are text and production instructions: they do not generate the video or image file. The screen shows the cost in credits before you generate.

At the end you can Export PDF (designed for clients to read on their phone), view the analysis history, and find the account by name in the selector.