Conditions support metrics such as Spend, Cost per Result, Cost per Lead, Cost per Purchase, Cost per Message, CPA, ROI, ROAS, CPC, CPL, Leads, Messages, Conversations, CTR, CPM, Impressions, Clicks, Page Views, and Frequency. Available operators are Greater than, Less than, Greater than or equal to, and Less than or equal to.

Some metrics may not be available for every account or integration. When the required data is unavailable, the rule does not run the action. Prefer metrics with valid data in the account and review history after enabling a rule.