Does AI Optimization work in Google Ads? What does it do there?
Yes. In AI Optimization, choose Google Ads when creating an optimization. Set goals, targets, and budget limits, then review suggestions, approvals, and actions in history.
Optimization can help with budget allocation, pacing, search terms, keywords, audiences, locations, devices, schedules, and bids when the campaign strategy supports them. It may also suggest a Performance Max campaign when enough data is available.
Actions follow your configured limits and can be reviewed or undone. You remain in control of approvals for decisions that exclude traffic or create a campaign.