It can take actions. AI Copilot has the same functions as MCP, on Meta and Google: pause and activate, adjust budgets, duplicate (including to another account), create campaigns, ad sets, ads, and audiences, manage keywords, build reports, deactivate or reactivate a report link, create rules and alerts (including for Google Ads), and search for ads by copy, URL, ID, or creation date, among others.

It never changes anything on its own: when a request changes your account, it shows a card with what it will do and only runs it when you click the button. Deletion requires explicit confirmation: the card is labeled Delete (irreversible), and Copilot offers pausing as an alternative.