How do I undo a bid adjustment that AI Optimization made on Google?
In Google's AI Optimization history, each action shows the before and after and has an Undo button:
- % adjustment (age, gender, device, day, audience, or location): restores the previous %.
- Schedule (a day or time removed): restores the previous list of days and times.
- Excluded location: the location is added back to the campaign.
- Excluded device: restores the device's previous adjustment.
It helps to leave a comment explaining why. Comments help train the engine.