Create a metric alert

Alerts are in the Alerts menu. They notify you when a metric crosses a threshold, without changing anything in your campaigns. Click New Alert and fill in: the Metric (CPA, CPC, CPM, CTR, Daily Spend or ROAS), the Condition (Greater than, Less than or Equal to), the threshold Value, the Ad Account (leave empty to monitor all of them) and, optionally, the Campaign objectives. Then click Save Alert. When the condition is met, a notification arrives in the dashboard bell with the metric's current value and the account. Alerts notify, Automated Rules act: if you want to pause campaigns or change budgets automatically, use Rules.

When you create the alert, also choose the level: account (default), campaign, ad set or ad. At levels below account, the condition is tested item by item, and the notification tells you exactly which item fired.

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Notifications arrive in the notification bell on the Ads Editor dashboard itself and, if you use the Ads Editor app on your iPhone, also as push notifications on your phone. There is no email or WhatsApp delivery for metric alerts and rule executions. In the bell, you can mark notifications as read, mark all as read, or delete them. Clicking an alert notification opens the Alerts page, and clicking a rule notification opens the Automated Rules page. Tip: to avoid missing important notices when you're away from your computer, install the app on your iPhone and allow notifications.

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Yes. When you create (or edit) a Metric Alert, you choose the level at which the condition is evaluated:

• Account (default): the condition applies to the account total.
• Campaign, Ad Set or Ad: the condition is tested item by item, and the notification tells you exactly which one fired. For example, "CPA > US$50" at the ad level lists the ads that went over, from worst to best.

Only items that had spend in the period are evaluated, so anything that didn't run doesn't trigger a false alert.

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Alerts monitor six metrics: CPA (cost per acquisition, based on pixel purchases), CPC, CPM, CTR (click-through rate, in %), Daily Spend (US$) and ROAS (return on ad spend). They always evaluate the current day's data (today), which is why spend is called Daily Spend. On cards and in notifications, CTR appears as a percentage, ROAS appears in multiplier format (for example, 2.50x) and the other metrics appear in dollars. If you need to evaluate longer periods (the last 7 days, for example), use Automated Rules, which have a configurable Calculation Period.

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With a specific account selected, the alert evaluates only that account's metrics, and the notification includes the account name, so it's easy to tell which account it's about. With All accounts, the alert evaluates the combined data of all the accounts you have selected in the dashboard: spend, clicks and impressions are added up, and cost and return metrics are calculated from those totals. This means a high CPA on a small account can get diluted in the total. If you want to monitor each account closely, create one alert per account. You need a connected Meta account and accounts selected in the dashboard for alerts to work.

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The alert form has a Campaign Objectives field with options to select: Sales, Leads, Engagement, Traffic, Awareness and App Promotion. If you leave everything unselected, the alert considers all campaigns. If you select one or more objectives, the metric is calculated only on campaigns with those objectives, using values derived from the real totals of those campaigns. This solves the problem of mixing contexts: an acceptable CPA for a messaging campaign isn't the same as for a sales campaign. If there's no active campaign today with the filtered objective, the alert simply doesn't fire (this avoids false alarms in Less than conditions). The notification tells you which objectives were in the filter.

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Automatic checks run every 30 minutes, always on the current day's data. After an alert fires, it enters a 6-hour cooldown before it can fire again, so your bell doesn't fill up with repeated warnings about the same situation. Each alert's card shows a Last trigger field so you can keep track. To check right away, use the Check button at the top of the Alerts page, which runs the check immediately. This button has a usage limit (about 5 checks every 5 minutes), so if a limit warning appears, wait a few minutes and try again.

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Check in this order:

1. Is the alert on? The toggle on the card must be turned on (the card shouldn't look faded).
2. Cooldown: after firing, the same alert waits 6 hours before it can fire again. See the Last triggered field on the card.
3. Alerts only evaluate today's data: if the metric went over the limit yesterday but today is normal, the alert won't fire.
4. Objective filter: if you selected objectives and there are no active campaigns with those objectives today, the alert has nothing to evaluate.
5. Accounts: your Meta account must be connected and accounts must be selected in the panel. If the connection has expired, reconnect under Connect Meta.
6. Subscription: automatic checks only run for active subscriptions.

If everything looks right, click the Check button to force an immediate check and confirm.

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