My alert didn't fire even though the metric was outside the limit. What should I check?

Check in this order:

1. Is the alert on? The toggle on the card must be turned on (the card shouldn't look faded).
2. Cooldown: after firing, the same alert waits 6 hours before it can fire again. See the Last triggered field on the card.
3. Alerts only evaluate today's data: if the metric went over the limit yesterday but today is normal, the alert won't fire.
4. Objective filter: if you selected objectives and there are no active campaigns with those objectives today, the alert has nothing to evaluate.
5. Accounts: your Meta account must be connected and accounts must be selected in the panel. If the connection has expired, reconnect under Connect Meta.
6. Subscription: automatic checks only run for active subscriptions.

If everything looks right, click the Check button to force an immediate check and confirm.