Sales platforms
Track Payt sales back to the ad
Link Payt sales to your Meta and Google ads: create the project in UTM Integrations and paste the webhook URL into Payt.
Quick answer
In UTM Integrations, create a project with Payt under Sales platform and the product ad accounts. Open Set up tracking, copy the URL from block 4 and register it in Payt, under Tools, Postbacks, with the PayT V1 type. Then add the UTMs to the campaigns and make a test sale.
Watch the walkthrough 0:26
Before you start
- Have admin access to Payt: that is where the postback is registered.
- Tracking has three parts: the script on the sales page, the UTMs on the ads and the Payt webhook. This guide covers the script and the webhook; the UTMs are in Track digital product sales back to the ad.
- Old sales are not imported: only the ones Payt sends after setup come in.
Step by step
In this example, we link the sales of a fictitious product, the Active Life Supplement, to the Meta campaigns.
- 1
Name and platform
In the side menu, click UTM Integrations. Under New project, give it a name (the product name, for example) and choose Payt in Sales platform.
- 2
Accounts and creation
Click the list button next to Ad accounts, check the accounts that advertise the product, click Use checked accounts and then Create project.
- 3
Install the script on the site
In the project, open Set up tracking. In block 1, Install the script on the sales page, click Copy. Then paste the script straight into the sales page
<head>or install it with Google Tag Manager: click Open Tag Manager, create a new tag of the Custom HTML type, paste the script, pick the All Pages trigger, save and publish the container. The script keeps the click source until the purchase.
- 4
Copy the webhook URL
In the same panel, copy the URL from block 4, Paste the webhook into the sales platform. The Open Payt dashboard button, in the same block, opens the panel.
Where to paste the webhook in Payt
- In Payt, open Tools and then Postbacks. Click + Register.
- Keep the postback active, give it a name and choose the PayT V1 type.
- Paste the Ads Editor URL, pick the products or offers and check the sale events.
- Click Test URL and then Save.
Script and UTMs
For each sale to come back with its campaign, the ad needs the project UTMs and the sales page needs the script. To write the UTMs on many campaigns at once, see Apply UTMs to your campaigns.
How to tell it worked
- Make a test sale on Payt. It shows up in Latest received events, in the project itself.
- In the Meta Ads manager, the sale goes into the UTM Purchases and UTM Revenue columns, on the row of the campaign that brought it.
If something goes wrong
| Symptom | Likely cause | What to do |
|---|---|---|
| No sale shows up in Latest received events | The URL was not registered, or was pasted only in part | Copy the URL from block 4 again and check the setup in Payt |
| The postback was saved, but sales do not arrive | The chosen type is not PayT V1 | Edit the postback in Payt and choose the PayT V1 type |
| The sale arrives without a campaign | The ad has no UTM or the page drops the parameters | Use Add to campaigns and install the script on the sales page |
Frequently asked questions
Where do I find the webhook URL and where should I paste it on my sales platform?
Open the UTM Integrations page, find your project under My projects and click How to integrate. The Webhook section shows your project's unique URL with a copy button, and the instructions change depending on the platform. Examples: in Hotmart, paste it in the approved purchase webhook field (version 2.0) for all products in the account; in Kirvano, go to Apps, then Webhooks, and select the sales events; in Cakto, go to Integrations and Webhooks; in Ticto, go to Tools and Webhooks using JSON format, version 2.0; in Monetizze, go to Tools and Postback; in Perfect Pay and Lastlink, setup is per product. Always select the approved sale, refund and chargeback events so your numbers are correct. Many platforms have a shortcut button in the Ads Editor panel that opens the right page.
Which sales platforms does Ads Editor integrate with?
The UTM Integrations selector includes: Hotmart, Braip, Kiwify, Eduzz, Guru, Hubla, Kirvano, Cakto, Ticto, Perfect Pay, Monetizze, Greenn, Pepper, Lastlink, Payt, and CartPanda. Choose yours in the Platform field when you create the integration. If yours isn't on the list, click Request integration on the same page and tell us which platform you use: the team decides what to add based on requests.
See also
Track digital product sales back to the adApply UTMs to your campaignsA sale that does not show up