Duplicate the campaign and change the objective through Bulk edits. Choose the new Objective, Destination, and Optimization from the cascading lists. Depending on the combination, extra fields appear, such as Website link, Conversion event, Pixel (only when the account has more than one), Instagram username, or app details. The Conversion event list only includes events that Meta accepts for the new objective. For Sales, the Lead, Contact, Submit Application, and Schedule events are not available. For Leads, Purchase, Add to Cart, and the other purchase events are not available. The Facebook Page and Instagram profile stay the same as in the source campaign. Before creating anything, the system validates the combination with Meta to avoid invalid copies. Common examples: turning a WhatsApp campaign into a Website Sales campaign, turning a website campaign into a WhatsApp campaign, or sending traffic to an Instagram Profile.