The Negative Lists modal opens in two ways: from the campaign's Edit screen (Negative Lists card) or from the Search Terms tab, using the Negative Lists button.

It opens with the account's lists, each showing its number of keywords and the campaigns that use it. When you come from a campaign, the lists applied to it have the In this campaign badge.

To create a list: click Create new list. The form opens with name, keywords (optional, one per line), match type, and the campaigns where it applies. Nothing is saved until you click Save list. Cancel exits without saving.

To edit a list: click it. There you can add and remove keywords, apply the list to campaigns or remove it from them (Save campaigns), and go back with Back to lists.

A list applies to every campaign that uses it, so adding or removing a keyword changes all of them at once. Google limits: 20 lists per account and 5,000 keywords per list.

When you create a new campaign, the keywords step also lets you select the account's negative lists. They are applied right after the campaign is created. If one fails, the campaign is still created and a warning tells you which list to apply later.