The UTM Integrations page connects your sales platform (Hotmart, Kiwify, Cakto and others) to Ads Editor so you can track real sales by UTM. You create a project, get a unique webhook URL, register that URL on your sales platform and apply the UTM pattern to your campaigns. From then on, each approved sale reaches Ads Editor with the campaign, ad set and ad that generated the purchase. These sales appear in the UTM Purchases and UTM Revenue columns in the manager, in reports and in the Copilot. To open it, click the three-dot button in the side menu and choose UTM Integrations.