What sales columns appear in Meta Ads after I connect an integration?
With at least one integration connected to the account, the manager's column selector unlocks extra columns: UTM Purchases (the number of approved sales attributed to that campaign, ad set, or ad), UTM Revenue (revenue from those sales), Profit (UTM Revenue minus the campaign's spend), Total Sales (all approved sales in the period, even without attribution), Total Revenue, and Total Profit. You can also add the same metrics to the summary cards at the top of the manager. To turn them on, open the manager's column selector and select the ones you want. If you don't see these columns, no integration project is connected.