In the editor, under Metrics to display (Meta Ads), select the metrics that appear by default: Spend, Impressions, Reach, Clicks, CTR, CPM, CPC, Frequency, Results, Cost per Result, ROAS, Purchases, Cost/Purchase, Conversion Value, Leads, Cost/Lead, Messages, Cost/Message, IG Visits, Cost/IG Visit, Cart, Checkout, UTM Purchases, UTM Revenue, Profit, and more. There is also a separate block of Google Ads Metrics (Spend, Conversions, Conversion Rate, ROAS, etc.). In the public report, the client can also click the metric chips to turn cards and columns on or off instantly. Changes made by the visitor apply only to that view. The default stays whatever you configured in the editor.