These columns match your Google Ads campaigns with the real sales tracked by Ads Editor's UTM Integrations (webhooks from payment platforms, such as those used for digital products). They show how many purchases, how much revenue and what ROI each campaign generated based on the sales UTMs, not just the conversions Google reports. To use them: first set up your integration on the UTM Integrations page, make sure your ads use the correct UTMs, then turn on the columns in Customize columns (they only appear in the picker when an integration is connected to the account). Known limitation: Performance Max campaigns don't fill in the ad group UTM, so attribution by ad group may show zero for this campaign type. If values are zero on regular campaigns, check that your ads' UTMs follow the pattern set in the integration.