The wizard starts with choosing the type: Search, Display, Performance Max, Demand Gen, or Shopping. The steps below apply to Search, Display, and Performance Max.

For Display, you enter the website, name, budget, conversion, location, and strategy. Then you build the responsive ad with a headline, long headline, description, business name, and images. A 1.91:1 landscape image and a 1:1 square image are required; the logo is optional. Display does not use keywords.

For Search, the flow includes keywords, a responsive ad, and extensions. For Performance Max, it includes search themes and an asset group. These types have a review step before creation and an automatic draft. The campaign is created paused.