These metrics come from your UTM Integrations, meaning the sales webhooks you connected (Hotmart and other digital product platforms). UTM Purchases counts approved sales attributed to that ad account in the period. UTM Revenue adds up the net value of those sales, after the platform fee. Profit is UTM Revenue minus the account's ad spend in the same period. These columns only show values for accounts that have a UTM integration configured and attributed sales; otherwise they show zero. To set it up, go to the Integrations area and link your platform's webhook to the ad account.