Visitors see this message when the report owner's Meta connection token has expired or been invalidated, for example after the owner changed their Facebook password or reviewed their integrations. To fix it, the owner must sign in to Ads Editor and reconnect the Meta account (sign in with Facebook again on the platform). Once the connection is restored, the same report link loads the data again. There is no need to recreate anything. If the report also includes Google Ads, that part keeps working normally while the Meta connection is pending.