When an approved sale doesn't show up in the UTM Purchases and UTM Revenue columns, go through this checklist:

  1. The integration is active and the webhook is registered on your sales platform, with the approved purchase event selected (on Hotmart, version 2.0). If the webhook doesn't arrive, no sale is recorded.
  2. UTMs were applied to your Meta campaigns with the Include UTMs in campaigns button (or pasted manually). Ads without the UTM pattern don't attribute the sale to any campaign.
  3. The campaign and ad set names aren't too long. Many checkouts (Hotmart, Guru, Cakto) join the names into a single tracking field with a character limit, and the ad name, which comes last, can get cut off. If only the campaign and ad set appear and the ad is empty, this is why: rename the campaign and ad set to about 45 characters each, avoiding brackets, accents and terms like Advantage+ (you don't need to reapply the UTMs, since the pattern uses macros that Meta resolves at click time).
  4. The sale is actually approved and recent. Pending Pix (Brazil's instant payment method) and boleto (bank slip) payments only count once paid, and refunds or chargebacks are removed from the columns.
  5. The tracking script is installed on your sales page, if you use an intermediate page, so UTMs aren't lost before checkout.
  6. The report period covers the sale date.

If it still doesn't show up, contact support with your account and the approximate time of the sale.