Ads Editor shows custom pixel events (for example, deposits or your own sign-up events) as columns in Meta Ads, with count, cost per event, and value. To turn them on:

  1. Open Meta Ads and select ONE ad account.
  2. Click the Columns button (the gear icon on the table).
  3. In the Custom pixel events section, click Activate next to the event you want.

Ads Editor creates the custom conversion in the account automatically, so you don't need to touch Meta Events Manager. Important points: the count for each event starts at activation (Meta doesn't backfill history). The Custom events (all) columns show the combined total, including the past. The numbers are conversions attributed to ads, so they are lower than the pixel total in Events Manager (which includes organic traffic). The value column only shows numbers if the pixel event sends the value parameter. The AI Copilot can also see these metrics in its analyses.