How do I make bulk changes to Meta Ads (budget, age, gender)?
In Meta Ads you can edit several items at once:
- Open Meta Ads and click Bulk edits, above the table.
- Go to the tab for the level you want to change (campaigns, ad sets, or ads) and select the items.
- Use the bar that appears at the bottom.
Ad Sets: the Edit Ad Set menu includes Edit Name, Edit Age, Edit Gender, Edit Placements, Edit Location, Edit Audiences, and Advantage+ Audience. These edits apply only to ad sets: if campaigns or ads are selected, the menu does not appear.
Ads: the Edit Ad menu includes name, text, headline, Button (CTA), URL, WhatsApp, URL Parameters, Registration Form, Facebook Page, Instagram, and Deactivate Advantage+.
Budget: click Change Budget (available on the campaigns and ad sets tabs). Enter the new daily amount, or use the + and - buttons, which offer shortcuts of 10%, 15%, 25%, and 35% up or down. Then click Save. For campaigns, only CBO campaigns have a campaign-level budget. For ABO campaigns, change the budget on the ad sets. Ads have no budget.