Use the UTM Integrations page:

  1. Create an integration, choose Braip under Platform, and select your ad accounts.
  2. In the Braip authentication key field, paste the key found in Braip → Tools → Postback → Documentation. It is not the API token.
  3. Open the project instructions and copy the callback URL.
  4. In Braip, go to Tools → Postback → New configuration. Paste the URL, select the products and the payment events (approved, pending, canceled, chargeback, and refunded), and set the method to POST.
  5. Apply the UTMs shown in the project to your ads.
  6. Make a test sale on Braip and check that it arrives with the right campaign.

Old sales are not imported: only sales that Braip sends after setup are recorded. To change the key, use Update key on the project card.