How do I include Google Ads in the report? Do I also need a Meta account?
With your Google Ads account connected to Ads Editor, the report editor shows the Google Ads Accounts section: search for and add the accounts you want. You choose the metrics in the Google Ads Metrics block (Spend, Impressions, Clicks, CTR, CPC, CPM, Conversions, Conversion Rate, Cost per Conversion, Conversion Value, All Conversions and ROAS). The public report shows summary cards, a Google campaigns table with a status filter (the default is Serving), a Daily Performance chart, and the Keywords, Search Terms and PMAX Asset Performance sections. You don't need Meta accounts in the report: a Google Ads-only report works normally, and the Meta section is hidden automatically.