Click the Customize Columns gear button above the table and select the metrics you want in the Customize Columns window. In addition to the default columns (Budget, Investment, Clicks, CPC, CPM and CTR), there are extra columns such as Purchases, Cost per purchase, Conversion value, ROI, Leads, Cost per Lead, Messages received, Cost per Message Received, Adds to cart, Checkouts initiated, Impressions, Reach and Instagram profile visits. Use the Search by column field to find a column quickly, then click Save. The setup is saved per ad account, so each account can have different columns. You can also create Presets: build a set of columns and click Save current preset to switch between views in one click. In the table, you can sort by clicking any column title and resize a column by dragging the edge of its header. The UTM columns (UTM Purchases, UTM Revenue, Profit, Total Sales, Total Revenue and Total Profit) only appear if you have set up an integration on the UTM Integrations page.