On the UTM Integrations page, in the Create integration block:

  1. Enter a Name for the project (e.g., the product name).
  2. Choose the Sales platform.
  3. Under Ad account, click the list button, select one or more accounts (Meta and Google show with different labels) and confirm.
  4. Click Create.

The project appears under My projects, where you can open the How to integrate panel. It has three things: the script to install on your sales page, the UTM pattern for your campaigns, and the webhook URL to register on your platform. Complete all three steps for tracking to work end to end.