You can create a simple form directly in the Editor. Use this option when the Page does not have a form yet. If a form already exists, duplicate it instead so the copy keeps the questions and text you have already tested.

  1. Open Edit Ad and go to the Lead Form section.
  2. Click Create form.
  3. Fill in the three fields:
  • Form name: a name you can use to identify it;
  • Privacy Policy URL: a secure address (HTTPS), which Meta requires;
  • Destination website: the address that opens at the end of the form, which Meta also requires.
  1. Confirm. The form is created in Portuguese with the default questions: full name, email and phone. Facebook fills these fields automatically.
  2. The new form is selected automatically. Click Save to apply it.

Common error: "The Page has not accepted Meta's Lead Ads Terms yet." The Editor displays the acceptance link. A Page administrator only needs to accept the terms once.

For custom questions, qualification or a custom thank-you screen, use Meta's Instant Forms Library.