Open Meta Ads from the side menu and click the green Create Campaign button. The wizard has four steps:

  1. Objective: choose the Meta objective, destination, and optimization. With a pixel connected, Conversion event shows only the events supported by that objective. For example, Lead is unavailable for Sales campaigns, while Purchase is unavailable for Leads campaigns.
  2. Campaign: enter the name, choose whether the budget is at campaign or ad set level, and configure the amount, bidding strategy, end date, and initial status.
  3. Ad Sets: configure location, radius, age, gender, languages, interests, and saved audiences. The Page field uses the Page connected to the ad account.
  4. Review: check the configuration and create the campaign.

This flow creates the campaign and ad sets; ads are not created here. When it finishes, open Meta Ads Editor to upload creatives in bulk, or use duplication to reuse ads from another campaign.

Useful details:

  • The minimum budget is US$1 per day and accepts cents.
  • Accounts in special or regulated categories (credit, employment, housing, politics) require a verified advertiser in Meta. If yours applies, complete the verification in Business Manager first.