For the full report (the one the client opens and browses):

  1. Open the reports section and click Create full report.
  2. Choose the account. If you have a Google Ads account, connect it too.
  3. Select the metrics you want. You can also include Instagram account data, such as follower growth.
  4. Name the report.
  5. Click Create report. In under a minute it pulls Meta data, and Google data if connected, and the report is ready.

The report shows performance by campaign, top campaigns, top ads and, when Google Ads is connected, keywords.