To create a campaign from scratch in Google Ads using Ads Editor:

  1. Open Google Ads from the side menu.
  2. Select the Google account you want to create it in.
  3. Click the green Create campaign button.
  4. Step 1: Basic: choose the Campaign Type (Search, Responsive Display or Performance Max), campaign name, website URL, daily budget, bidding strategy and whether it starts paused (recommended) or active.
  5. Step 2: Conversion: choose (or create) the conversion the account uses for optimization. This step is optional and you can skip it.
  6. Step 3: Targeting: location (city, state, country or radius around an address), language and, optionally, Google search partners. If you don't choose a location, the campaign targets Brazil.
  7. Step 4: Keywords (Search): add seed terms, use Generate with AI (analyzes the site) or Check search volume, and add negative keywords if you want.
  8. Step 5: Ad: for Search, headlines (minimum 3, maximum 15) and descriptions (minimum 2, maximum 4) of the responsive ad, with AI generation. For Display, responsive text and images. For Performance Max, the asset group (headlines, descriptions, images and logo).
  9. Step 6: Assets and review: sitelinks and callouts (optional), check the summary and click Create campaign.

Video campaigns (YouTube) aren't on the list: Google only lets this type be read through the API, so Ads Editor shows the metrics but can't create or edit it.

If you prefer AI commands, ask for the campaign to be created through MCP or AI Copilot (Claude, Telegram, Cursor, etc.). I can guide you through the steps, but the work in the account is done by you (or by Copilot/MCP).

The wizard also creates Demand Gen and Shopping campaigns, offers Create with AI in One Step and Start from a template or an existing campaign, and the steps at the top are clickable.