In the report editor you can create as many manual metrics as you want. They're perfect for indicators you track outside the ad platforms, such as closed sales on WhatsApp:

  1. In the report editor, add a manual metric with the name and value you choose.
  2. Optionally, also fill in the previous period value. The card shows the percentage change, just like the other metrics.
  3. It appears as a card in the client report, alongside the Meta and Google metrics.
  4. You control what shows: enable or hide each manual metric whenever you want.