Names follow a fixed pattern that identifies the type and period, for example: IG - [VISITARAM] - 30D, FB - [MENSAGEM] - 7D, VIDEO - [ThruPlay] - 90D, View Page - SITE - 30D, SITE - [Purchase] - 30D and Lookalike - SourceName - 1%. Two customizations are available: for Video View you can change the name Prefix (the default is VIDEO), and for Instagram there is the option Add @instagram to the audience name, which appends the profile's @ at the end (for example IG - [SEGUIDORES] - Todos - @seuperfil). We recommend keeping the generated names, because the system uses them to recognize existing audiences and avoid creating duplicates later.