The yellow lightbulb button at the top of the manager opens the Google Ads Recommendations panel, with a red counter showing how many recommendations the selected account has pending. The panel shows the account's Optimization Score (green above 80%, yellow between 50% and 80%, red below that) and lists Google's official recommendations grouped by campaign, such as budget, keyword, extension, and smart bidding suggestions. It includes the estimated impact on impressions, clicks, and conversions when available. You can apply or dismiss each recommendation directly in Ads Editor, after confirming what changes and seeing the score gain for each one. The score can also appear as a card in the Period Summary and as a column in the table. Keep in mind that Google generates these recommendations, and not all of them fit your strategy, so review each one before applying.