Yes. In the Meta Ads Editor, below the main text field, click Add variation and write another version of the text. You can add up to 4 variations besides the main one (5 texts in total). Meta tests the versions with your audience and keeps running the one that performs best, so you don't need to create a separate ad for each copy.

Details:

  • Remove a variation individually with the X on its own row, without deleting the others.
  • Variations are saved with the configuration and carry over when you duplicate or upload again.
  • They do NOT work with an existing post (such as an Instagram post) or with media set per placement. In those cases, you can use only one copy.

If you use the MCP or Copilot, ask for the same thing with `text_variants` (up to 4 besides the main text).