Can I create a Google Ads Performance Max (PMax) campaign through Ads Editor?
Yes! Go to Google Ads in the side menu, click the green Create campaign button, and choose the Performance Max type in the first step.
The wizard asks for: website, budget, strategy (Maximize conversions or Maximize conversion value), search themes, text assets (3 to 15 headlines, 1 to 5 long headlines, 2 to 5 descriptions, and the business name), and images and logo. You can upload the image right there in the wizard, without needing the account's image library.
Reminder: Performance Max has no ad groups. The assets live in the asset group, which is what you see when you expand the campaign in the manager. If a required asset is missing (for example, the logo), the wizard warns you before creating the campaign.
Google AI Optimization also tells you when the account is ready for a PMax campaign and opens the wizard already filled in.