How do I show the audience's age, gender, states, placements and best times in the report?
The report has delivered-audience panels. They're off by default, so you turn on only the ones you want to show your client.
On the Reports page, open the report to edit it. Just below Distribution (Pizza), you'll see these panels:
- Age
- Gender
- States with the most deliveries
- Placements (e.g. Instagram · Reels, Facebook · Feed)
- Best days and times (a heat map with days of the week and hours of the day)
Turn each panel on with its on/off switch and save. On the shared link, each panel has chips to choose the metric (spend, impressions, reach, clicks, CTR, CPC, CPM, purchases, cost per purchase, purchase value, ROAS, leads, cost per lead, conversations started and cost per conversation) and a small arrow to collapse the panel.
Want to turn them on in several reports at once? Ask the AI Copilot or your MCP-connected assistant, for example: "turn on age, gender and states in all my reports."